About Civic Studios
Civic is a global media company building entertainment that engages, empowers, and moves people to act. Incubated at the MIT Media Lab, Civic sits at the intersection of media and philanthropy, a changemaker working to bring the world’s most urgent issues into the stories audiences actually want to watch. Climate communication is at the heart of what we do, alongside narratives that tackle race and immigration, social and gender justice, and the emerging risks of AI.
Our work spans the full arc of impact storytelling: funding bold creators through grants, developing original kids’ content, financing projects, and producing climate-centric stories that travel across digital platforms, theatres, and streamers worldwide.
Civic is a women-led studio with a 70% female team, dedicated to telling stories that entertain, engage, and empower. With offices in Mumbai and London, Civic brings a global lens and a fiercely local voice to every project it makes.
Position Overview
Title: Marketing Associate/Sr Marketing Associate
Location: Civic Studios office (Khar (W), Mumbai, India)
Start-date: Immediate
Commitment type: Full time
Pay: Compensation commensurate with experience
Role Description
We’re looking for an Associate in Marketing Strategy and Implementation to drive innovative marketing campaigns, optimize digital strategies, manage partnerships, and uphold brand integrity.
Key Responsibilities
- Marketing Campaign Strategy and Implementation:
- Develop and execute release strategies (Feature films, Short Films, Microdramas and other produced Content) across Instagram, YouTube, LinkedIn, and other relevant channels in alignment with campaign objectives.
- Create impactful marketing collateral for campaign releases.
- Execute influencer marketing, meme strategies, partnerships and on-ground events and community outreach in line with campaign goals.
- AI-Powered Content Creation
- Exhibit a robust proficiency in leveraging AI-driven technologies—specifically image and video generation platforms—to ideate and deliver premium visual assets across social media, integrated campaigns, and marketing collaterals
- Seamlessly integrating AI into daily content production workflow, maintaining a pulse on emerging tools to enhance creative experimentation and operational efficiency while strictly adhering to Civic Studios’ editorial and brand guidelines.
- Monetisation Strategy & Implementation:
- Ideation and Implementation of monetisation worthy Intellectual properties for Civic’s’ Instagram Pages (Civic Studios, Microverse- by Civic Studios & Climate Don’t Change)
- Offline and Brand Partnerships:
- Devise and execute strategies for events and partnerships, including property development and ecosystem opportunities.
- Explore new community-building channels like WhatsApp, Telegram, etc., expanding brand reach and engagement.
- Brand Language Custodianship:
- Oversee brand assets such as motion logos, brand books, merchandise, and identify additional branding opportunities.
- Stakeholder Management
- Partner closely with the Business & Partnerships team to support co-branded campaigns, sponsorship activations, and mission-aligned collaborations — ensuring marketing efforts reflect Civic Studios’ climate commitments while meeting partner expectations and deliverables.
- Work in tandem with the Impact team to translate climate data, research, and on-ground outcomes into compelling marketing narratives that resonate with audiences and reinforce Civic Studios’ positioning as a purpose-driven media company.
- Coordinate with the Creative Development team to brief, review, and deliver content across formats — ensuring creative output is strategically aligned, on-brand, and optimized for distribution across Civic Studios’ channels.
Role Requirement
We are looking for someone who has:
- 4 – 6 years experience in Marketing preferably in Entertainment Brand/Agency
- Proficiency in Social Media Platforms, Digital marketing tools, Analytics and Social Listening
- Proficient in using AI tools for generating images, videos, and marketing collaterals
- Strong project management skills and the ability to multitask effectively
- Excellent communication, analytical, and networking abilities
- Interest in pop culture, digital content, and cinema/series is preferredÂ
We actively encourage applicants from all backgrounds irrespective of gender, sexuality, caste, class,ideology, and ability, and aim to provide a nourishing workspace for all.
You can read more about us on www.civicstudios.com
How to apply
Please send the following details and documents in an email to [eric.massey@civicstudios.com & careers@civicstudios.com] with the subject line: Application for Marketing Associate
- Your resume
- A short cover note/email about why you’re interested in this position
- Expected remuneration (pre-tax)
