Research Hub

Issue Research

We conduct in-depth secondary and primary research on social and civic issues to develop fiction and non-fiction media.

Media Impact

We use quantitative and qualitative methods to assess media impact across various performance, attitude and behaviour-change metrics both online and offline.

Consulting

We help consult both with social organizations and media content creators on issue research, media strategy and distribution, and ways to create impact.

Workshops & Events

We conduct events and workshops that bring together social/civic issue experts with creative professionals to help share civic entertainment knowledge across industries.

Research Projects

STRUCTURE OF THE INDIAN GOVERNMENT: INTERACTIVE TOOL

When faced with a local civic issue or reading the news, we’re often puzzled by how our government is organized. In order to improve our civic knowledge on its different bodies, we created the ‘Civic Studios Interactive Tool: Structure of the Indian Government’. It is a free to use, publicly accessible tool that helps visualise and understand the various arms of the Union, State and Local government, through flow charts, brief descriptions and video links.

To explore the tool and learn more, click here.

HOW WOMEN ONLINE REACTED TO THAPPAD: SOCIAL LISTENING STUDY

After the digital release of Thappad, the Tapsee Pannu starrer, in May 2020, we were curious to explore the conversations it generated on women’s attitudes towards violence and patriarchy in marriages. We did a social listening analysis of over 170 comments by members of women-only Facebook groups to glean audience insights.

To read more about our methodology and findings, check out our Newslaundry feature here!

CRIME AND PUNISHMENT IN INDIAN ENTERTAINMENT

The ‘Crime and Punishment in Indian Entertainment’ research report studies the way in which the police and judiciary are represented in Indian entertainment media (films, TV shows, and web series), and its impact on shaping citizens’ understanding of these institutions and the democracy building project, at large.

View the interactive report here

CRIME AND PUNISHMENT IN INDIAN ENTERTAINMENT

The ‘Crime and Punishment in Indian Entertainment’ research report studies the way in which the police and judiciary are represented in Indian entertainment media (films, TV shows, and web series), and its impact on shaping citizens’ understanding of these institutions and the democracy building project, at large.

View the interactive report here

CITIZEN ACTION AROUND CAA NRC

In December 2019, India witnessed the outbreak of citizen led protests on the CAA-NRC issue. We conducted a research survey (bi-lingual and anonymous) to understand the high citizen engagement around the issue. We heard the voices of more than 1500 respondents, who were from 15 countries worldwide, and 26 states and 2 union territories across India.

Read More

SEVEN WAYS TO CREATE ENTERTAINMENT WITH IMPACT

Developed at the MIT Media Lab under the Civic Entertainment project, this article studies 9 films that had both popularity and impact. The analysis derives seven best practices needed to create media impact.

Read More

Research Video Productions

13 WAYS TO DEAL WITH DOMESTIC VIOLENCE IN A LOCKDOWN

As a response to the rising cases of domestic violence in the Covid lock-down, we spoke to on-ground experts to uncover ways to move beyond the problem. The result was a video that curated practical solutions for people facing abuse as well as bystanders including friends, chemists, and building societies.

Watch Here

POLICING IT RIGHT

Amidst the global Covid 19 crisis, we partnered with Commonwealth Human Rights Initiative (CHRI) to bring together senior police officials to share essential tips with their fellow colleagues on #PolicingItRight during the pandemic. The video is based on CHRI’s ‘Respecting Human Rights While Enforcing the Lockdown: Guidelines for the Police’ to help assist the police departments in implementing the lockdown.

Watch Here

POLICING DURING A PANDEMIC

In this battle against the Covid-19 pandemic that struck in early 2020, India’s police and security personnel serve as important frontline fighters. We teamed up with the Indian Police Foundation to create a video for the forces on best practices for safety and policing during this period. We took the help of iconic Bollywood police officer characters to provide the precautions in a unique filmy fashion.

Watch Here

CAA/NRC: BEHIND THE SCENES OPINIONS OF THE INDIAN POLICE

During the CAA-NRC protests that unleashed across India in December 2019, there was a lot of critique on the police violence in this period. Prior to the Delhi state elections, we spoke to 7 police officers in Delhi and Mumbai to understand their opinion on what went wrong, the internal problems they face, and the kinds of reform needed in the force. It was distributed through Lallantop, a leading Hindi news channel on Youtube.

Watch the English version here
Watch the Hindi version here

CONSTI-TUITION SEASON 2

‘Consti-tuition’ is a YouTube show produced by Newslaundry focused on educating citizens on parliamentary procedures and constitutional knowledge in a fun, entertaining way. Civic Studios co-produced the show’s second season in early 2019, providing a grant as well as audience research insights.

Watch the second season here

‘FILMS & SOCIAL CHANGE’: A SERIES ON SOCIAL IMPACT FILMMAKING

What does it take to create media that is not just entertaining, but also socially impactful?

#FilmsAndSocialChange is our five-part video series created in collaboration with Film Companion, where acclaimed writers and directors behind movies like Masaan, Kaala, Visaranai, My Brother Nikhil, Lipstick Under My Burkha, and Thappad share their real-world strategies on how to drive change through cinema.

Watch All Episodes Here