About Civic Studios
Civic Studios is a global media company with a vision of creating entertainment that drives social impact. Incubated at the MIT Media Lab, USA, we create authentic stories of change, hope and pride. We develop, finance, produce and co-produce for an Indian and international market, with a distribution reach across theaters, film festivals and streaming platforms. The aim is to create a global community of creators who tell stories that entertain, engage, and empower. Civic Studios currently operates out of offices in Mumbai & London.
Civic Studios is a global media company with a vision of creating entertainment that drives social impact. Incubated at the MIT Media Lab, USA, we create authentic stories of change, hope and pride. We develop, finance, produce and co-produce for an Indian and international market, with a distribution reach across theaters, film festivals and streaming platforms. The aim is to create a global community of creators who tell stories that entertain, engage, and empower. Civic Studios currently operates out of offices in Mumbai & London.
Job Role:
Marketing Head
Marketing Head
Position Overview
Title: Marketing Head
Location: Civic Studios (Mumbai, India)
Start-date: Immediate
Commitment type: Full time
Pay: Compensation commensurate with experience
Job Type: Full time
Role Description
The Head of Marketing at Civic Studios will lead the development, implementation, and optimisation of marketing initiatives across all platforms, ensuring strong brand presence, audience growth, and high-impact content marketing. This role will drive both traditional and new media strategies, enabling Civic Studios to scale its influence across India and global markets.
Key Responsibilities:
- Marketing Strategy & Brand Leadership
- Design and implement the overall marketing strategy for Civic Studios across audience profiling, brand identity, performance marketing, PR, influencer marketing, offline marketing, and new media channels.
- Build and strengthen Civic Studios’ brand identity and ensure consistency across all communication, campaigns, and platforms.
- Partner closely with creative, production, editorial, and leadership teams to align marketing with company objectives and new content pipelines.
- New Media & Digital Innovation
- Lead all social media initiatives including Instagram, YouTube, X, and emerging platforms; strengthen Civic Studios’ digital presence through storytelling and engagement-first strategies.
- Develop and execute new media IPs, creator-led digital formats, and audience-first content aligned with Civic Studios’ mission.
- Drive climate change content initiatives, including youth-led awareness pieces, sustainable lifestyle content, and narrative-driven digital series.
- Oversee partnerships and campaigns under the Climate Fund with creators, enabling creator collaborations, grant-based content initiatives, and impact-led communication.
- Incorporate AI tools, data analytics and real-time insights to enhance efficiency, targeting, and content performance across digital channels.
- Campaign Management & Content Launches
- Manage end-to-end launch campaigns for all Civic Studios’ productions across films, digital shorts, social content, and new media experiments.
- Craft 360° marketing campaigns across ATL, BTL, digital, influencer, PR and community engagement channels.
- Work closely with creative teams to ensure existing content is marketed effectively and new content is developed with market needs and audience behaviours in mind.
- Team Leadership & Agency Management
- Build and mentor the marketing and social media teams; hire, retain and develop talent across strategic and creative verticals.
- Identify, onboard and manage partner agencies for PR, digital, creative, media planning, social listening, and influencer marketing – as and when required.
- Set quarterly and annual KPIs for the team and track progress through data-driven reporting.
- Budgeting, Analytics & Monetization
- Plan and manage monthly, quarterly and annual budgets for the marketing department.
- Drive digital monetization efforts by optimising content performance and developing original ideas and solutions across all digital platforms, including pitching and building partnerships with brands, non-profits, and other strategic collaborators.
- Stay updated on competition, market landscape and global entertainment/impact trends to inform Civic Studios’ positioning.
Role Requirements
- 8 -10 years of experience in Marketing ideally within film, media, digital content, OTT, or related industries.
- Experience in running successful marketing campaigns across digital and social media channels
- Familiarity with the media and entertainment industry in terms of digital content releases, distribution channels, social media creators, and their promotion activities
- Excellent communication abilities (oral and written) with strong attention to detail
- Strong design sensibility in developing creative assets for promotion campaigns
- Data driven approach to setting targets and achieving results, married to creative, fresh innovations to stand out in the crowd
- Knowledge of the digital advertising ecosystem, including hands-on experience with ad networks, programmatic buying, social media advertising, etc.
- Solid Knowledge of tracking performance metrics across marketing channels, analyzing trends, and enforcing insights into strategy and planning of ongoing activities
- Leadership Skills with the ability to set and prioritise goals
- A passion for socially relevant storytelling and purpose-driven communication
We actively encourage applicants from all backgrounds irrespective of gender, sexuality, caste, class, ability, and ideology, and aim to provide a nourishing workspace for all.
How to apply
Please send the following details and documents in an email to [careers@civicstudios.com] with the subject line: Applying for Marketing Head.
- Your resume
- A short cover note/email about why you’re interested in this position
- Expected remuneration (pre-tax)
