Media We Shape
Climate Media Award
A ₹10 crore fund for climate in mainstream entertainment
The Climate Media Award, a ₹10 crore fund, provides financial incentive to India’s leading studios, production houses, filmmakers and digital creators to bring climate solutions into the stories that shape popular culture. By embedding climate narratives into mainstream entertainment, we aim to move the conversation beyond awareness campaigns and into the content people watch, share and connect with every day.
Where we work
embedded in
mainstream entertainment
Theatrical Films
Integrating climate themes into feature films made for the big screen.
OTT Series & Films
Integrating climate themes into series and films made for streaming platforms.
Television
Bringing climate into mainstream television narratives and entertainment formats.
Instagram & YouTube Creators
Partnering with creators to make climate part of everyday digital culture and creator-led storytelling.
News & Journalism
Amplifying climate reporting and editorial storytelling that informs public discourse.
Pilot Projects Across Digital Creators
Pilot Snapshot
The Climate Creators Fund pilot demonstrated the potential of mainstream creators to deliver high-quality, credible climate content on Instagram.
- 11
Creators
8 female 3 male
- 12
Content pieces
On sustainable fashion & green cover
- 700K+
Unique viewers
Strong audience engagement
Select pilot content
Sheetal316k+ viewsWatch here 
Akshat128k+ viewsWatch here 
Shreya29k+ viewsWatch here 
Navya18k+ viewsWatch here
What audiences said
“Pls share how to create a cooler, greener pocket where we live. I live in Delhi!”
“I am a proud repeater of clothes. I believe in sustainability, I have friends who wear my old clothes.”
“Hey, which app do you use to check AQI if I may ask? Also, MORE”
“MORE context to become aware about sustainable fashion.”