Position Overview:

Title: Marketing and Social Media Executive
Location: Mumbai
Start-date: Immediate
Commitment type: Full time
Pay: Compensation commensurate with experience and industry standards

Channel Description:

Civic Studios runs a Hindi Youtube channel called Pocket Change that creates relatable, comedy content for young Indians with democracy at its heart. We have a slate of police comedies, family dramedies, news shows and sketches that will encourage young people to make democracy a dinner table conversation. We are currently focused on short form formats in the range of 5-8 minutes, and are aimed at 18-35 years old Indians across tier 1 and tier 2 cities.

Role Description:

We are looking for a Marketing and Social Media Executive who is driven to strategise, design and execute communications with the goal of overall growth of the Pocket Change channels.

Reporting: Social Media Manager/Digital Marketing Manager

  • Coordinating and executing packaging of all video content for Pocket Change’s Youtube channel. This would include coordinating development of creative assets as well as writing creative Hindi copy across video titles, thumbnails, adapted designs, tags, descriptions, responding to and interacting with user comments, etc.
  • Designing and implementing organic campaigns, engagements, and interactions for the growth of Pocket Change’s social channels on Instagram, Facebook, and Twitter. This would include coordinating and working with the internal content team as well as any agency that may be employed.
  • Executing inorganic promotions of Pocket Change content across different media, including influencer outreach and campaigns
  • Establish best practices, and stay abreast of new tools and trends for social media and YouTube practices.

Role requirements:

  • Interest in digital marketing and using social media across platforms to drive conversations around social/civic issues.
  • A good understanding of Youtube trends and best practices.
  • Experience in executing paid ads across social media platforms is a bonus.
  • 2-5 years experience in digital marketing and/or social media with a focus on campaign design, creative asset creation, Hindi copywriting
  • Excellent communication abilities (oral and written); proficiency in spoken and written Hindi is a must

We actively encourage applicants from all backgrounds irrespective of gender, sexuality, caste, class, ability, and ideology, and aim to provide a nourishing workspace for all.

All roles at Civic Studios require an interest in civic engagement and participative democracy.

Submitting an Application :

Please send in your resume and a cover note to hello@civicstudios.com with the name of the role you’re applying for in the subject line.

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